Paddy Power - We Hear You
Sports fans needed someone to listen to them. So we responded to real Facebook posts and Tweets in unique ways.
(Don’t think anyone had done that before. It was terrifying).
CD Ben Walker, Matt Gooden
Agency Crispin Porter + Bogusky, London
Director: Big Red Button. CD: Ben Walker, Matt Gooden. Agency: Crispin Porter + Bogusky, London.
We then spent the next year or so making new response films and stunts every month or so. It was insane.
Director: Messrs. CD: Ben Walker, Matt Gooden. Agency: Crispin Porter + Bogusky, London.
Director: Andy McCleod. CD: Ben Walker, Matt Gooden. Agency: Crispin Porter + Bogusky, London.