Rainbow Laces — Christen & Bertie

Rainbow Laces

What if a shoelace could change culture forever in sport?

CD Ben Walker, Matt Gooden
Agency Crispin Porter + Bogusky London

Pretty much every newspaper and news channel wrote about them.

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Even the New Zealand All Blacks rugby team have worn the Rainbow Laces.

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Rainbow Laces are now an official, permanent partner of the Premier League. See here.

Paddy Power - Chav Tranquilizer